Matt is serious about his job as race schedule analyst. So much so, that he had to admit in front of everybody, that he too, now has to wear cheaters.
Bill is so serious, he doesn't want anyone to see his eyes, especially not the entire kindegarten department from his school. He's also seriously questioning his decision to ride a single speed in Chequamegon this year.
Bob is so serious, he didn't want me to photograph his left side. I think that's his SF side.